Arts & Entertainment - Atlantic City Weekly

Beyonc? performs at Revel May 25-28

ATLANTIC CITY ? Opening night was still a day away when entertainer Steve Lawrence stood on the stage of Atlantic City?s first casino showroom dressed casually in chino slacks, a polo shirt and a navy blue Chris Craft boating windbreaker.

Lawrence and his wife, singer Eydie Gorme, had accepted the challenge of being the first act to play the first legal casino to open outside the state of Nevada.

During a break from rehearsals in the Superstar Theatre of what was then known as Resorts International Casino Hotel, Lawrence said few in Atlantic City realized the change that was about to come over the city, especially with entertainment.

?We always loved playing Atlantic City and we?ve missed it,? Lawrence said of their decade-long gap in gigs, which occurred when Atlantic City fell on hard time during the 1960s and ?70s.

?Wait?ll you see what?s going to happen to this town. This is just the beginning,? he said. ?In a few years, there?ll be as many [entertainers] working here as there are in Las Vegas.?

Too bad Lawrence won?t be in Atlantic City to see that his prediction has come true, and in spades.

Through more than three decades of trial and error, Atlantic City?s casino industry has developed a loose formula for entertaining the 30 million people who visit each year. But on May 26, 1978, not even Lawrence could have predicted the unprecedented lineup of shows that awaits visitors over the upcoming Memorial Day holiday weekend.

Between Friday and Monday, Atlantic City will experience the single biggest weekend of entertainment the town has ever seen, and with the most demographically diverse collection of artists, too. Few cities anywhere can match the quality, quantity and calibre of shows this weekend, if ever.

Quite literally, there?s something for every entertainment taste, ranging from Beyonc??s four shows at Revel as part of the property?s grand opening celebration to reggae god Bob Marley?s legendary band The Wailers performing. And in between, there?s headliners performing rock, pop, country, comedy, R&B, techno music and more.

Joe Lupo, senior vice president of operations at Borgata Hotel Casino & Spa, says entertainment is one of the keys in separating Atlantic City from other regions where casino-style gambling is merely a stand-along attraction, not part of an overall destination experience.

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