Zynga and Facebook are ever gradually trying to separate from each other. It's working -- sort of? Facebook said today that 15 percent of its revenue in the first quarter came from either advertising or payments tied to Zynga games.* That's down from 19 percent during the same time a year earlier. About 11 of the 15 percent in revenue was from the 30 percent revenue share Facebook takes from transactions in Zynga games on the platform or advertising that Zynga directly paid Facebook for. Another 4 percent comes from advertising shown alongside Zynga content.
Monday, April 23, 2012
Zynga Contributed 15% of Facebook?s Revenue In Q1, Down From 19% A Year Ago
Zynga and Facebook are ever gradually trying to separate from each other. It's working -- sort of? Facebook said today that 15 percent of its revenue in the first quarter came from either advertising or payments tied to Zynga games.* That's down from 19 percent during the same time a year earlier. About 11 of the 15 percent in revenue was from the 30 percent revenue share Facebook takes from transactions in Zynga games on the platform or advertising that Zynga directly paid Facebook for. Another 4 percent comes from advertising shown alongside Zynga content.
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